SEO: the art of getting your website in Google


When people search the Internet do they find your website?

SEO is short for Search Engine Optimisation

In plain English SEO means radically improving the chances of a Search Engine offering a link to your website.

Search Engine Optimisation (SEO)

What is a Search Engine?

A Search Engine is a website that helps you search the Internet to find other websites.  Rather like a helpful librarian, it offers you a list of relevant results for your search query.

So you can appreciate how vital it is that your website is included in the Search Engine Results Page (SERP) when people search for your products or services.

The most popular Search Engine by far is Google.  So for example if you open Google, type in the word "easykey" then press ENTER on your keyboard you will be presented with a list of 10 results (of around 1,440,000) summarising the Title, Description and Link to the respective websites. You will probably find our website is in the number one spot. However Easykey is quite an unusual word, not in the english dictionary.

But what about if you typed "Linking spreadsheets" (putting the two words in speech marks tells Google that you wish to search specifically for this phrase. Amazingly a link to the easykey website entitled "Linking Spreadsheets" appears on the first page of Google - usually in the one of the first three results.  So exactly how did we get our article to appear on the first page of Google results?

This is a result of SEO (Search Engine Optimisation)

Easykey Search Engine Optimisation Services

Easykey offers a range of Search Engine Optimisation (SEO) services to help get your website found.

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