SEO: the art of getting your website in Google
When people search the Internet do they find your website?
SEO is short for Search Engine Optimisation
In plain English SEO means radically improving the chances of a Search Engine offering a link to your website.
A Search Engine is a website that helps you search the Internet to find other websites. Rather like a helpful librarian, it offers you a list of relevant results for your search query.
So you can appreciate how vital it is that your website is included in the Search Engine Results Page (SERP) when people search for your products or services.