Or could it be the wrong tool for the job? |
 |
Is your website using WordPress?
A quick way to find out is to go to the home page of your website and type /wp-admin after the address (e.g. www.mywebsite.com/wp-admin then press the Enter key on your keyboard and
if you see this…
...then your website is indeed using the WordPress platform.
Over the past few years the WordPress platform has taken the world by storm. Beginning in the US it has spread the globe and is very popular as a quick method to slap up a website – but why?
- The code is free
- You can login to the above and update the content of your website yourself
- You don’t need to know anything technical like code etc. *
- There are thousands of free templates available to instantly change the look and design of your website
- Thousands of ‘plugins’ are also available for functions such as Calendars, Photo Galleries, Contact Forms, Online Shop, plus a large number of Security Plugins (I wonder why?)
- Hosting companies often provide a ‘one click install’ function for WordPress
- Web Agencies love WordPress because for very little effort and almost zero cost they can charge you a tidy sum to ‘build your website’ (I have seen proposals using WordPress up to £20,000!)
* except when you need to fix something that won't work
So back to the question…
Is WordPress the right tool for your website?
We are often asked - How do I get my website to come up in Google? |
 |
Well the answer could be a one liner "let us do it for you" - however this is a short article on the main things you can do for yourself or ask your web designer to help you with.
Proof of the Pudding
Before we begin, you know the old phrase "The proof of the pudding is in the eating" - well just to give some credibility to this article you might click here to search Google for Get my website found on Google
Google should inform you that it has found you "About 6,030,000,000 results" And you probably found this very article on the first page of Google (i.e. in the first 10 'organic' results). That's about a 0.0000002% chance!
Start with a good website
It's all very well putting in lot's of effort to getting your website found, but if the site is poor in quality and information it can have a negative effect on your business. Make sure that your website is packed with compelling and genuinely useful information for your Dream customer
Websites are now most commonly viewed on Smart Phones and Tablets |
|
This means if your website is built in the 'traditional' way it will probably mean it is too tiny to read the text on a mobile device. Visitors to your website can of course use various pincer gestures to zoom in and out but they will soon become annoyed by this.
Easykey builds websites that respond to the device that is accessing it. In other words it will change shape and layout so it is easy to access whether it is on a desktop, laptop, notebook, tablet or smartphone.
This is what the homepage of easykey.uk looks like on various devices:
And if you were to look at it on an iPhone it would include the following handy mobile features...
Most people are not interested what’s under the bonnet of their car until it breaks down |
|
Have you ever wondered why some websites and email services are more reliable than others?
You can physically see the difference between these vehicles
However most people never see their Web Server
What is a Server?
In the context of this article, a Server describes a special computer that is configured to provide services such as Hosting (a rented space for your website to exist on the Internet) and Email services where your emails are collected and delivered to you.
What is a Dedicated Server?
To put it simply a Dedicated Server is dedicated to one Company so that only their customer websites or email accounts exist on that server.