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It meant that instead of having an unmemorable URL that looks something like this:
(That's an made up URL, so don't try it.)
You could have www.facebook.com/yourname
So on 13 June 2009 I promptly grabbed the username /easykey but here's the issue... I grabbed it for my Personal Facebook Profile and not my Facebook Business Page!
Obviously it would have made more sense to use /easykey for the Facebook Page - but Facebook rules prevents you moving a username.
To cap it all in those days it was called a "Fan Page" so we grabbed /ekfans (symbolising Easykey Fans) but guess what? Facebook have long dropped the name "Fan Page" to just "Page" so /ekfans really didn't work any more.
For years I have tried to contact Facebook, Report It, read Forums and advice and there was no answer. More recently Facebook has slightly relaxed the username rule and allow you to change it just once. This left me with just one rather risky option to try...
So this is what I did...