All Google wants to know is how to index the pages of your website properly.
Make sure your Website is Search Engine Friendly (SEF)
- Ensure each Page has a proper Title (seen in the bar along the top of the window and on the taskbar button along the bottom)
- Each Page should contain different Description Metatags (special 'hidden' code that describes what the page is about to Search Engines)
Use Search Engine Friendly URLs - e.g. bbc.co.uk/weather (for searches about 'weather')
Make sure your website is regularly updated at least once a month with some change (e.g. news, events or tips like this one)
Submit your website to Search Engines
You can go to Google, Yahoo, Bing, etc. and 'invite' them to come and 'crawl' your website (that means an automated programme will attempt to index the content of your website looking for text and metatags.
Continually Research your Keywords
Keywords are the words or phrases people might use to find your website. For instance typing the word easykey into Google will bring up this site at number one. Impressed? - You shouldn't be! after all easykey is an unusual word - so it is a rather large needle in a relatively small haystack. What if someone searched for what does bcc mean? (for people who have never heard of Easykey)
Find out what search phrases were used to find your website - you might be surprised e.g. in the last week the easykey website was found using the phrase show desktop shortcut. You need to keep changing the content of your website using phrases and keywords that are targeted at who you want. (Tip: there is no point in using keywords that no-one is searching with)
Get links to your website on other websites
There are many websites out there that offer free or low cost links to your website. With some careful selection, a link to your website on the right kind of site for your target audience can bring in some quality leads. What would you rather have - 5 visits a day from your dream clients or 240 visits from anybody? There are many directory style websites - choose carefully Read - Should I use yell.com, thebestof and aboutmyarea?
Use Search Engine Optimisation (SEO) services
Search Engine Optimisation (or SEO) describes the service of using a professional computer consultancy to do all the leg work for you. Don't be taken in by cold telephone calls or emails promising to get you onto the first page of Google. Read about How to spot SEO Scams.