Share this article...

email hints and tipsMailing lists to broadcast emails to many people are becoming more popular - here is a little tip on something you should avoid

I received an email that looks like this:

blocked images

Many email programs (such as Outlook) will block images from unknown senders.  Why?

Because feeding images from a website is a simple way to find out which email addresses have read the email.  Email programs block images to protect your privacy.

However text in an email is not blocked - So if you intend sending a bulk mailing make sure that your most important content is in real text and not an image.  And definitely avoid sending a whole message as just images like the example above as:

  • image-only mailings are much more likely to be marked as SPAM or Junk
  • Recipients who don't recognise you may not trust to un-block the images - and therefore your message is not even read

More about Bulk Emailing to your email list

Instructions on Marking emails to be trusted in your Safe Senders list

Share this article...
Was this article helpful? Add your comment below...