News, Inspirations and Food for Thought
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Take a look at your website and be honest – does it contain lots of SCT? (Self-Congratulatory Twaddle)
You know what I mean, something like this…
Bloggs Inc was established in 1886 by me, Fred Bloggs after having my great idea. We are known for our exemplary customer service always striving to give the best possible care. Our customers include Tesco, British Airways, Harrods, Prince Charles and we are approved suppliers to the Olympic Games in London 2012. I drive an Aston Martin and have a spare Ferrari and Porsche, enjoy playing golf and sailing my yacht most weekends – so I must be doing something right! The Sultan of Brunei has described Bloggs Inc as ‘one of the greatest companies I’ve ever dealt with’. We are quite simply… the best!
Effective copy writing for your website is an art and needs some careful consideration. Here are a few simple suggestions for you to consider
Don’t talk about yourself or even your company (avoid pronouns like “We”, “Us”, “I”)
They have arrived!
Regular users of our Instant Remote Help service BigRedHelp will be pleased to hear that our long-awaited USB Help buttons have arrived.
- Can't open an email attachement?
- Lost your Toolbar?
- Change capital letters to lower case
Don't Panic - just hit the Help Button on your desk, pop in your name and we will be on the other end to assist you.
In the past 14 days 689 of the visits to our website were from a mobile smart phone
Most of these visits were from iPhones and although that only represents around 7% of visitors we have noticed this figure significantly increasing over the last year.
So when we recently launched our new website at www.easykey.com we paid particular attention in making it mobile friendly.
If you visit www.easykey.com on an iPhone you will see a stripped down mobile friendly version of the home page.
The navigation menu is accessed via the Menu button top left, although many visitors will probably just tap the navigation icons in the middle of the screen.
The Phone number right at the top in the middle is on every page and all the visitor needs to do to phone is to tap it.
Does your business already have a valuable product or service you can re-package?
This 3 minute clip inspired me to think why we spend so much time trying to create new products and services when we can re-package the value of what we already have?
- Thanks No. 164
- Thanks No. 163
- Thanks No. 162
- Thanks No. 161