In the past 3 months over 13% of visits to our website were from a mobile smart phone
Most of these visits were from iPhones. The previous 3 months was 9% of visits so we can see the trend is significantly increasing.
So when we recently re-launched our new website (1 August 2013) at www.easykey.com we paid particular attention in making it even more mobile friendly.
If you visit www.easykey.com on an iPhone you will see a stripped down mobile friendly version of the home page. The aim was to make it legible without needing to resort to zooming in or getting out your glasses.
The navigation menu is accessed via the Menu button top left, although many visitors will probably just tap the navigation icons in the middle of the screen.
This all sits in a semi-transparent section that fixes to the top when scrolling.
The visitor can easily access the Menu, Search and tap-to-call Phone number on every page.
Please go ahead and try our site on an iPhone and let us know what you think. Our betting is that if you make your website mobile-friendly you'll attract more smart phone users to stick around on your website.
Try looking at the home page on an iPad. Then try turning it landscape to portrait and back again :)