Well the answer could be a one liner "let us do it for you" - but this is a short article on the main things you can do for yourself or ask your web designer to help you with.
Start with a good website
It's all very well putting in lot's of effort to getting your website found, but if the site is poor in quality and information it can have a negative effect on your business. Make sure that your website is packed with compelling and genuinely useful information for your Dream customer
Make sure it is Search Engine Friendly
- Ensure each Page has a proper Title (seen in the bar along the top of the window and on the taskbar button along the bottom)
- Each Page should contain different Description Metatags (special hidden code that suggests what description to use and what words people might use to find your site)
Use Search Engine Friendly URL - e.g. bbc.co.uk/weather
The website is regularly updated at least once a month with some change (e.g. news, or events)
Submit your website to Search Engines
You can go to Google, Yahoo, Bing, etc. and 'invite' them to come and 'crawl' your website (that means an automated programme will attempt to index the content of your website looking for text and metatags.
Continually Research your Keywords
Keywords are the words or phrases people might use to find your website. For instance typing the word easykey into Google will bring up this site at number one. Impressed? - You shouldn't be! Afterall easykey is an unusual word - so it is a rather large needle in a relatively small haystack. What if someone searched for word training essex ? (for people who have never heard of Easykey)
Find out what search phrases were used to find your website - you might be surprised e.g. in the last week the easykey website was found using the phrase An important choice to make: your browser You need to keep changing the content of your website using phrases and keywords that are targeted at who you want, (there is no point in using keywords that no-one is searching with)
Get links to your website on other websites
There are many websites out there that offer free or low cost links to your website. With some careful selection, a link to your website on the right kind of site for your target audience can bring in some quality leads. What would you rather have - 5 visits a day from your dream clients or 240 visits from anybody? There are many directory style websites - choose carefully Read This - Should I use yell.com, thebestof, aboutmyarea?
Use Search Engine Optimisation (SEO) services
Search Engine Optimisation (or SEO) describes the service of using a professional computer consultancy to do all the leg work for you. Don't be taken in by cold telephone calls or emails promising to get you onto the first page of Google. Read about How to spot SEO Scams.
Easykey offers a regular training course entitled How to use the Internet to Promote Your Business